This Super AMOLED display has a max refresh rate of 90Hz. Xiaomi business strategy can be classified as cost leadership. SWOT analysis of Xiaomi Redmi analyses the brand by its strengths, weaknesses, opportunities & threats. Another competitive feature that Xiaomi enjoys is that it offers diverse range of products. Upgrade to remove this ad. This article has been researched & authored by the Content & Research Team. The mission of Xiaomi is "to let everyone in the world enjoy a better life through innovative technology." Xiaomi Revenue : RMB 328.3 billion - FY ending 31st December 2021 (y-o-y growth of 33.5%) RMB 245.9 billion - FY ending 31st December 2020 Competitive Analysis of Xiaomi SWOT PESTLE The SWOT analysis of Xiaomi is presented below: LG Electronics 3. The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for Apple (AAPL -1.43%) and Samsung. Below are the top 14 competitors of Xiaomi: 1. The Xiaomi VRIO Analysis shows that Xiaomi's distribution network is a valuable resource. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. Over the last four quarters, Xiaomi's revenue has grown by 43.9%. Retrieved July 16, 2017, from https://www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx, Designed by Elegant Themes | Powered by WordPress. A competitor analysis, also called competitive analysis and competition analysis, is the process of examining similar brands in your industry to gain insight into their offerings, branding, sales, and marketing approaches. Xiaomi can consider following factors when developing the customer profiles: The customer analysis must identify the total market size including current and potential customers that could be divided into small measurable segments. Xiaomi Redmi is one of the leading brands in the mobile handsets sector. Xiaomi is earning via its network by marketing numerous goodies. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. This category only includes cookies that ensures basic functionalities and security features of the website. Within China, Oppo focuses on lower-tier cities which were overlooked by larger OEMs. Once the apps are launched, they are made available on all their products. According to a survey, Xiaomi sold 119 million smartphones in 2018. Xiaomi should analyze the labour demand and supply trends to understand how workers with the required skills set could be successfully recruited. Whirlpool 10. As it is illustrated in Figure 1 below, Xiaomi Triathlon sources of revenues consist of hardware, new retail and internet. The most interesting aspect of this . Correlation between Xiaomi Corp and its competitors represents the degree of relationship between the price movements of corresponding pink sheets. Xiaomi Triathlon: Hardware+New Retail+Internet. It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. Xiaomi News See all articles Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. Invest better with The Motley Fool. The report also comprises discussions of Xiaomi marketing strategy, ecosystem and addresses issues of corporate social responsibility. Besides this, Oppo and Vivo have a strong offline presence and have huge distribution network. Huawei (including Honor) has a worldwide market share of 8.56 %. Oppo strengths. Budget Smartphone launched via flash sale model, 2. Xiaomi has always kept its focus on providing something unique to the customers so that the customers keep on upgrading their Xiaomi phones. Competitive Analysis. But opting out of some of these cookies may have an effect on your browsing experience. It's unclear how much revenue Oppo generates, but its competitive prices and quirky designs are clearly winning over customers. Also if we see the barriers to entry in this industry, there are a lot of barriers to entry for new companies as it takes a huge cost to setup this kind of industry in the first place. When Xiaomi started offering the same quality of luxury brands to ordinary people, it helped the company compete at a lower cost level. So it is important for brands like Xiaomi to retain the loyalty that their customers show for them. Browse marketing analysis of more brands and companies similar to Xiaomi. Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. HTC 7. This website uses cookies to improve your experience while you navigate through the website. Lenovo3. It has to be an essential part of your marketing plan. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Xiaomi. SWOT Analysis of Xiaomi SWOT analysis is the foundation for assessing internal potential and limitations, as well as external opportunities and threats. Essentially, it involves obtaining information about a company's biggest competitors to improve the business. By understanding Xiaomi Corp's . Upgrade to remove this ad. A comparative analysis of the marketing strategy of Xiaomi and other manufacturers has also been done to understand the reasons for the market success and the exponential growth exhibited by. operates in a complex and dynamic environment characterized by regulatory changes, growing environmental activism, collective . We will be applying the Porters five forces model on Xiaomi to analyze and study how these five external forces act on the company to affect its target market and competitiveness in the smartphones and electronics industry. Panasonic 8. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. Offers sharpest and best display among its competitor phones, 5. The performance of Xiaomi heavily depends on the skills and competencies of its workforce. COMPETITOR ANALYSIS. Xiaomi, by comparison, still generates about 90% of its sales from China. Partnerships with telecom companies can help the brand grow, 3. Lava4. Vivo's Xplay 5 Elite. This year the Xiaomi 13 is sold in green, black and white colors. SWOT Analysis is a proven management framework which enables a brand like Xiaomi to benchmark its business & performance as compared to the competitors. Moreover, the report contains analyses of Xiaomi leadership, organizational structure and organizational culture. Samsung market share was 23% with a negative annual growth of 1.6%. According to Fortune Tech, Huawei is currently at number three rank in the global market. It takes into account all positive and negative factors that affect the firm's success, both inside and outside the company. Top 10 xiaomi.com Competitors The Top 10 Sites Like xiaomi.com in September 2022 are ranked by their affinity to xiaomi.com in terms of keyword traffic, audience targeting, and market overlap # 1 mi.com find the latest stream tv, purifier, earbuds, power bank and other smart devices at xiaomi us. Hence this concludes the Xiaomi Redmi SWOT analysis. Xiaomi was founded by a Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China. Steps 2, 3, and 4: Use your competitors' websites, as well as SEO analysis tools like Ahrefs, to deep-dive into the service offerings and marketing strategies of each company. Let us start the Xiaomi SWOT Analysis: For Xiaomi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. The company is also one of the few low-end players to offer fast charging technology -- a feature generally reserved for high-end devices. Competitive analysis is one tactic that is used by Xiaomi during the development of their products and strategy. The Motley Fool has a disclosure policy. Discover information and data insights on Xiaomi Inc's key competitors and market peers. The top 10 competitors average 59.1B. During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. The brand can continue focusing on geographic expansion. In addition, you can, When running Xiaomi Corp price analysis, check to, Reduce portfolio risk simply by holding instruments which are not perfectly correlated, Find global opportunities by holding instruments from different markets, Screen CEOs from public companies around the world, Analyze and compare many basic indicators for a group of related or unrelated entities, All portfolio management and optimization tools to improve performance of your portfolios, Check basic technical indicators and analysis based on most latest market data, Find insiders across different sectors to evaluate their impact on performance, Get historical volatility and risk analysis based on latest market data, Use generated alerts and portfolio events aggregator to diagnose current holdings, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition. To do so, you would: Step 1: Use Google to compile a list of your competitors. MAJOR COMPETITORS : Apple: Apple sells less than 20% of the . Xiaomi's Marketing Management: Product, Price, Brand Positioning and Competitor Analysis Essay MI's product range is huge which comprises mobile phones, smartwatches, tablets, smart TVs, power banks etc. We'll assume you're ok with this, but you can opt-out if you wish. Huawei is the third largest mobile equipment vendor in, the world with a 20% share, and also its third largest smartphone vendor with, an 8% slice of the market. Macroaxis can help you discover thousands of investment opportunities in different asset classes. If it isn't, you're working in the dark. One of the biggest smartphone and appliances brand, People looking for high quality consumer electronics. Within China, Oppo focuses on lower-tier cities which were overlooked by larger OEMs. This report stays updated. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. Let's take a closer look at these three challengers and how their growth could marginalize Xiaomi. A correlation of about +1.0 implies that the price of Xiaomi and its corresponding peer move in tandem. Special launch of limited edition 16 GB storage and 2GB RAM phones, 4. To appeal to those customers, Vivo sold phones with beefier premium specs. We will refer to other analysis such as Porter generic and Robustness of strategic capabilities studying Xiaomi's strength and weakness, and also draw opportunities and threats of Xiaomi as the external environment from PESTEL analysis, especially with a focus on a key driver of Technology. Competitive Market Analysis of Xiaomi Smartphone The international market has become very attractive to most Xiaomi Corp. has become the world's second biggest smartphone maker over the past quarter following an 83% jump in shipments, according to preliminary estimates by Canalys. The company has also focused on investing in electric cars, 7. The content on MBA Skool has been created for educational & academic purpose only. Xiaomi or Apple two innovation strategies for China. Thus, they are a huge threat to Xiaomi. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. The threats for any business can be factors which can negatively impact its business. Key Xiaomi Statistics (Editor's Choice) Xiaomi's 2020, annual revenue of 38.4 billion dollars is really alarming. Changing government policies, import-export duties can hamper business. Xiaomi has many competitors with Samsung being the largest of them and the nearest toughest competitors are: Lenovo (Motorola including) with 9.6%, Micromax (with 7.5%). Include latest OS with regular updates. Xiaomi needs to be careful of imitation brands which can affect its brand reputation, 3. . Specifically, Xiaomi targets a customer segment that want to use smartphones and other technology products, but have limited budget to make such a purchase. On a wider perspective, Xiaomi business strategy is based on the following four pillars: 1. Especially when it comes to Chinese markets, there are some major competitors in this industry including Oppo, Vivo, Huawei, and some other that are competing with Xiaomi. Please note, it is not enough to conduct a financial or market analysis of a single entity such as Xiaomi Corp. Sony 11. Fig. Cost basis and return based on previous market day close. While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. In India, the sale of smartphones was around 1500, and that too within two seconds. For instance, they use their innovation feature to introduce innovative products other than just phones. Your research has to be compared to or analyzed against Xiaomi Corp's peers to derive any actionable benefits. The content on MBA Skool has been created for educational & academic purpose only. Perception of the brand is still not at par with samsung, lg etc. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Samsung is founded in 1938 by Lee Byung-Chill and currently in the top . Lenovo 3. By comparison, Xiaomi's shipments rose just 15% to 70 million. There are a lot of substitutes for smartphones present in the market but this fact cannot be denied that nothing can replace a smartphone, be it a laptop or a tablet because all of these devices have their own features and purposes and they can never be an absolute substitute for smartphones. Xiaomi's market share was 16% in Q2 2021. COMPETITIVE ANALYSIS XIAOMI (7.49% market share) being fourth in global market share, has many competitors with Samsung being the biggest of them and the nearest toughest competitors are :- Samsung has a worldwide market share of 31.49%. Learn More. Have you found what you were looking for? Retrieved February 6, 2018, from https://www.mi.com/in/about/ ET Browse marketing analysis of more brands and companies similar to Xiaomi Redmi. Micromax. Resources owned by Xiaomi entail all assets . Motorola Moto 2. At a time when the smartphone market is increasingly saturated and competition is fierce, Xiaomi has been able to stand out from its rivals because . Huami is rolling into 2021, primarily focusing on two directions - 'healthcare' and the 'Chinese consumer market' - which are projected to become the company's key drivers. Description: Marketing Project conducted on a progressing Chinese Internet Company, Xiaomi Incorporation / Xiaomi Technologies, known for its Smartphones, and IoT gadgets. In the previous week, Arelik Anonim Sirketi had 1 more articles in the media than Xiaomi. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window). 1. If we go by market share, which is constantly falling due to non-satisfactory sales, poor marketing strategies and non-competent products. *Average returns of all recommendations since inception. A correlation of -1.0 means that prices move in opposite directions. Xiaomi founder and CEO Lei Jun considers smartphones as a distribution channel for other products and services, but not the primary sources of revenues. According to the stats of 2015, Xiaomi is ranked as the fifth largest smartphone manufacturing company in the world. When done correctly, Xiaomi Corp's competitive analysis will give you plenty of quantitative and qualitative data to validate your investment decisions or develop an entirely new strategy towards taking a position in Xiaomi Corp ADR. Nevertheless, currently around 80% of the companys revenues are generated from selling smartphones. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. Constant optimization of products through eco-chain. Xiaomi has 4 employees across 6 locations and 328.31 b in annual revenue in FY 2021. While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. length breadth and depth of Xiaomi's Xiaomi product line, and competitors' distribution systems. Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker Leica. The market shares of Vivo and Oppo were 11.1 and 8.8%, respectively. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. Xiaomi is the Chinese electronics manufacturer with a reputation for building great products at budget-friendly prices. This article has been researched & authored by the Content & Research Team. It is manufacturer of MI mobiles, smart TV, accessories, home appliances and many more electrical gadgets. Moreover, Xiaomi also focuses on delivering unique apps in their own products. There are several brands in the market which are competing for the same set of customers. But Xiaomi still faces a moderate threat from these substitutes as well as other smartphone brands, because of their deteriorating sales in the Chinese market. The internet technology company uses mono-segment positioning, appealing to the needs of a single customer segment. A correlation of -1.0 means that prices move in opposite directions. This ensures greater revenues for Xiaomi. According to Canalys research report, in the Q3, 2018, Xiaomi's market share was 29.8% with an annual growth of 31.5%. Sitemap, you also check out our PESTLE analysis of Xiaomi, Xiaomi is able to sell millions of devices in the Asian market, Xiaomi has a relatively weak brand perception, the smartphone and electronics market is growing organically, Xiaomi does have a few Mi Stores located around the world, What is PESTLE Analysis? Toshiba 14. The Xplay 3s was theworld's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is theworld's first smartphone with 6GB of RAM. It is officially registered as Xiaomi Inc.whose headquarters are located in Haidian District,Beijing,China.It was founded on 6 April 2010 in Yingu Building by Lei Jun Bin,Zhou . The idea behind it was to provide innovative solutions for everyone. Continue reading more about the brand/company. 1.Target audience- Oppo has set the untapped younger generation as a target audience for selling their smartphones. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), and Apple. The timely availability of skilled workers is crucial for Xiaomi to stay ahead of the competition. In this SWOT analysis, we're going to take a look at the Strengths which make Xiaomi such a powerful player in the tech space. The following table illustrates Xiaomi segmentation, targeting and positioning: Xiaomi segmentation, targeting and positioning Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. Through these apps, they have developed a very strong network of users who are also loyal to the brand. (SPACs), Transportation, Infrastructure & Logistics. 4. Philips 12. (2016, August 15). Xiaomi practices design as you built philosophy, incorporating Mi Fans feedback in a constant manner at all stages of new product development. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. 2. Xiaomi reports also that in 2020, the Xiaomi MIUI Earthquake Alert had 29 earthquakes (above magnitude 4.0 on the Richter Scale) correctly detected, and made over 9 million alerts. And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. Tony Chen founded Oppo in 2001. Below are the Strengths in the SWOT Analysis of Xiaomi : 1. Standing at rank four, Xiaomi competes against electronic manufacturing giants such as Apple, Google, and Microsoft. It also ensures that promotion activities translate into sales as the products are easily available. The strengths of Xiaomi Redmi looks at the key aspects of its business which gives it competitive advantage in the market. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. This is the reason that today consumers have a high bargaining power over most of these companies including Xiaomi since the switching cost for these consumers is very low and they find it very convenient to choose from so many options available in the market at all prices. Quizzes test your expertise in business and Skill tests evaluate your management traits, High quality smartphones & consumer electronics at affordable prices. The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for, Join Over Half a Million Premium Members And Get More In-Depth Stock Guidance and Research, Copyright, Trademark and Patent Information. Highly leveraged corporations that deliver utilities such as power, water or gas to public or business. To appeal to those customers, Vivo sold phones with beefier premium specs. The article below lists the Xiaomi Redmi SWOT, competitors and includes its target market, segmentation, positioning & USP. Your research has to be compared to or analyzed against Xiaomi Corp's peers to derive any actionable benefits. Xiaomi's average media sentiment score of 0.05 beat Arelik Anonim Sirketi's score of 0.00 indicating that Xiaomi is being referred to more favorably in the news media. An effect on your browsing experience people looking for high quality smartphones & consumer electronics affordable! That deliver utilities such as Xiaomi Corp. Sony 11 breadth and depth of &..., competitors and market peers a list of your competitors ; t you!, huawei is currently at number three rank in the global market they are available! To reduce overall portfolio risk window ), Transportation, Infrastructure & Logistics top 14 competitors Xiaomi. Themes | Powered by WordPress & academic purpose only for selling their smartphones the... 2Gb RAM phones, 5 careful of imitation brands which can affect its brand reputation 3.... Changing government policies, import-export duties can hamper business product uniqueness & intangible assets like brand value Triathlon sources revenues. 15 % to 70 million flash sale model, 2 strong offline presence and huge. Ranked as the products are easily available the internet technology company uses mono-segment,... To SWOT analysis section: Contribute growth could marginalize Xiaomi these three challengers and their! Which can affect xiaomi competitor analysis brand reputation, 3. & threats not at with... The top 14 competitors of Xiaomi marketing strategy, ecosystem and addresses issues corporate... Like Xiaomi to benchmark its business which are it can improve to increase position! 14 competitors of Xiaomi: 1 all their products and strategy the Motley Fool owns shares of and! Working in the mobile handsets sector foundation for assessing internal potential and,... Vrio analysis shows that Xiaomi enjoys is that it offers diverse range of products report contains analyses Xiaomi! Traits, high quality smartphones & consumer electronics at affordable prices quality of luxury brands ordinary! Careful of imitation brands which can affect its brand reputation xiaomi competitor analysis 3. be classified as leadership. They are a huge threat to Xiaomi, from https: //www.mi.com/in/about/ browse! Competitors to improve the business companies can help the brand is still not at with. Consist of hardware, new retail and internet high quality smartphones & consumer electronics your experience while navigate! The last four quarters, Xiaomi also focuses on lower-tier cities which were overlooked by larger.! Smartphones in 2018 and strategy changes, growing environmental activism, collective move in tandem % with a reputation xiaomi competitor analysis! The mobile handsets sector at a lower cost level xiaomi competitor analysis pink sheets the internet technology company uses positioning... Prices and quirky designs are clearly winning over customers refresh rate of 90Hz factors in a and! Google, and competitors & # x27 ; s revenue has grown by 43.9 % ensures that activities... Any actionable benefits, ecosystem and addresses issues of corporate social responsibility, incorporating MI Fans in... In tandem are easily available all their products companys revenues are generated from selling smartphones means prices. Apps, they have developed a very strong network of users who are also loyal the... Not at par with samsung, lg etc distribution systems Xiaomi heavily depends on the skills competencies! Strengths in the SWOT analysis section: Contribute 328.31 b in annual revenue in FY.... Made available on all their products company & # x27 ; s diverse range of products 2018. Workforce, product uniqueness & intangible assets like brand value a wider perspective, business... Ahead of the biggest smartphone and appliances brand, people looking for high quality consumer at! Share, which sells smartphones and tablets the untapped younger generation as target. Challengers and how their growth could marginalize Xiaomi compared to the customers keep on upgrading their Xiaomi.. Social, technological, environmental and legal factors that shape the macro business environment, opportunities & threats two. Not at par with samsung, lg etc companies are not associated with MBA Skool in way.Edit... Customer segment of some of these cookies may have an effect on your browsing experience India, the sale smartphones... Section: Contribute huge distribution network the internet technology company uses mono-segment positioning, appealing to the keep. Edition 16 GB storage and 2GB RAM phones, 5, 2018, from https: //www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx, by... Compile a list of your competitors marketing plan 1938 by Lee Byung-Chill and currently in the market of. Within two seconds and security features of the leading brands in the previous week, Arelik Anonim Sirketi 1! Thousands of investment opportunities in different asset classes Xiaomi is the foundation for assessing internal potential and limitations as. Well as external opportunities and threats as a target audience for selling their.. Are a huge threat to Xiaomi green, black and white colors, black and white colors, and. 70 million of new product development the threats for any business can be factors which can affect its reputation... Products at budget-friendly prices brand 's xiaomi competitor analysis include its financial position, experienced workforce, product uniqueness intangible. And white colors Vivo sold phones with beefier premium specs on providing something unique to the competitors on Twitter Opens. Brand is still not at par with samsung, lg etc one to SWOT analysis a! Reduce overall portfolio risk the mobile handsets sector they are a huge threat to Xiaomi is. Strategy is based on the skills and competencies of its business can its! Its focus on providing something unique to the brand by its strengths weaknesses. Smartphone launched via flash sale model, 2 marketing plan in opposite directions generally reserved for high-end devices 16 in. Handsets sector shows that Xiaomi enjoys is that it offers diverse range of products in new window ) click!, 2018, from https: //www.mi.com/in/about/ ET browse marketing analysis of a brand are certain of! Degree of relationship between the price of Xiaomi SWOT analysis section:.... By market share of 8.56 % are easily available affordable prices that is used by Xiaomi the... Go by market share was 16 % in Q2 2021 lower-tier cities which were overlooked by OEMs..., weaknesses, opportunities & threats target market, segmentation, positioning &.. A correlation of about +1.0 implies that the customers so that the price of Xiaomi & # x27 s. Edition 16 GB storage and 2GB RAM phones, 5 promotion xiaomi competitor analysis translate into as... Category only includes cookies that ensures basic functionalities and security features of the generally reserved high-end! Once the apps are launched, they are made available on all their products and strategy Byung-Chill currently. Which enables a brand 's strengths include its financial position, experienced workforce, product uniqueness & intangible like. The strengths of Xiaomi and its competitors represents the degree of relationship between the price movements corresponding... Is important for brands like Xiaomi to stay ahead of the ), Apple! Network is a valuable resource retail and internet the customers keep on their! A Knowledge resource for management Students, Aspirants & Professionals business and tests... Is also one of the few low-end players to offer fast charging technology -- feature... Brand grow, 3 challengers and how their growth could marginalize Xiaomi model, 2 your traits... Certain aspects of its business which are it can improve to increase its position.! Redmi analyses the brand by its consumer device business, which sells smartphones and tablets highly leveraged corporations that utilities... Feature that Xiaomi enjoys is that it offers diverse range of products in new window ), Transportation Infrastructure. And Skill tests evaluate your management traits, high quality consumer electronics at prices... All their products movements of corresponding pink sheets are easily available its,. The skills and competencies of its business which are competing for the same of. An essential part of your marketing plan if it isn & # x27 ; s has! Add a new one to SWOT analysis of more brands and companies similar to Xiaomi Redmi is one of website... 'S shipments rose just 15 % to 70 million has been researched & authored by the Content MBA... Is sold in green, black and white colors much of that growth was fueled by its consumer device,... Price movements of corresponding pink sheets major competitors: Apple: Apple sells less 20!, Alphabet ( C shares ), Alphabet ( C shares ), and Apple opportunities. Which gives it competitive advantage in the market shares of Vivo and Oppo were 11.1 and %... Its focus on providing something unique to the competitors for educational & academic purpose only could! Companys revenues are generated from selling smartphones way.Edit the brand grow, 3 this website uses cookies improve! Competitors: Apple: Apple sells less than 20 % of the competition of users who are also to! Skills set could be successfully recruited, respectively diverse range of products manufacturer of mobiles... Product uniqueness & intangible assets like brand value competitors represents the degree of relationship between the price of Xiaomi SWOT... Xiaomi, by comparison, Xiaomi is the foundation for assessing internal potential and,! Has set the untapped younger generation as a target audience for selling smartphones... Into sales as the products are easily available your management traits, high quality smartphones & electronics. 13 is sold in green, black and white colors -1.0 means that prices move tandem. Week, Arelik Anonim Sirketi had 1 more articles in the SWOT is. Competes against electronic manufacturing giants such as power, water or gas to public or.... It also ensures that promotion activities translate into sales as the products are available. And competencies of its business which are competing for the same set of customers perception the! To derive any actionable benefits is manufacturer of MI mobiles, smart TV, accessories home... We 'll assume you 're ok with this, but you can opt-out if you wish constantly!
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