(Statista) 8. Not all the festivalgoers become frequent attendees. The involvement, proven to contain dimensions of pleasure, self-identity and centrality in lifestyle (Getz and Andersson, 2010, 2020), describes the depth of fan interest and has similarities with the psychological connection levels of PCM. 34% of event organizers consider attendance the most significant benefit from the switch to virtual events. HW5Wx,cI& This action might justify the festival's existence by empowered legitimacy through frequent festivalgoers' subjective contribution to the production (see Luonila et al., 2019), and foster attendance motivation among new festival audiences. First Year Held: 1995. If you are an admin, please authenticate by logging in again. 27 No. [Online]. Kinnunen, M., Honkanen, A. and Luonila, M. (2021), "Frequent music festival attendance: festival fandom and career development", International Journal of Event and Festival Management, Vol. 39 No. Getz and Andersson (2010, 2020) argued that progress in an event career is first and foremost dependent on the level of involvement. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. The strong commitment to live music and festivals in particular, as well as the meaningful connection to music, demonstrate characteristics of attachment and allegiance that are the highest levels of the Psychological Continuum Model describing the depth of fan interest (Funk and James, 2001). Loyalty has been a popular research subject in festival studies, and it has been mainly handled as a result of positive experience or satisfaction (Manthiou et al., 2014), not because of festival career development. (2003), Music preferences, personality style, and developmental issues of adolescents, Journal of Youth and Adolescence, Vol. 16 No. 0000004131 00000 n
In the context of the present study, frequent music festival attendance is expected to fulfil the characteristics of festival career development: if the introduction to festivals that is, the first festival experience was positive, it might lead to extensive festival attendance where the participant seeks new, positive and inspiring experiences at festivals. People who attend theatre or comedy performances are 26% more likely to report very good or excellent health, even taking into account socio-economic factors. According to organizer reports, Morocco's Mawazine came in first the second time in a row with an attendance of roughly 2.8 million. Motivation changed with expertise: for instance, festival fans wanted to maintain the aspect of novelty (Getz, 2007; Getz and Andersson, 2020) by visiting new festivals in different locations. 362-375. Kinnunen, M. and Haahti, A. Dr Mervi Luonila (DMus in Arts Management) works as Senior Researcher in the Center for Cultural Policy Research, Cupore. Max Yasgur Rented Out His Farm for Woodstock. Need infographics, animated videos, presentations, data research or social media charts? 14 No. However, these fans did not try to meet their idols in person. Get the best reports to understand your industry. As the expertise increases, the reasons for participation involve higher needs just like in career models. Now, theres 14 and Pittsburgh is such a small marketso imagine how that translates into other markets. For example, Nina who has been following festival performances of the pop artist Antti Tuisku for 1 years, explained that I like to attend his gigs but I do not have a need to meet him or discuss with him. A paid subscription is required for full access. Lamont, M., Kennelly, M. and Wilson, E. (2012), Competing priorities as constraints in event travel careers, Tourism Management, Vol. Quinn, B. and Wilks, L. (2016), Linking social capital, cultural capital and heterotopia at the folk festival, Journal of Comparative Research in Anthropology and Sociology, Vol. 296-313. Business Solutions including all features. Cavicchi, D. (1998), Tramps like us: Music and Meaning Among Springsteen Fans, Oxford University Press, Oxford. Does Statista also create infographics in a customized design? Long Waits, Short Appointments, Huge Bills. 4, pp. Currently, you are using a shared account. Skills development in turn is a fundamental part of an event travel career. Regarding the artistic offer, the festival field in Finland can be seen as a thriving context, when hundreds of not-for-profit and for-profit organizations produce artistic content throughout the country (Amberla, 2013). Profit from the additional features of your individual account. (1988), The Ulysses Factor: Evaluating Visitors in Tourist Settings, Springer-Verlag, New York, NY. The lineup was headlined by Dashboard Confessional and G. Love & Special Sauce, and included Big Head Todd and the Monsters, Serena Ryder, Army Navy and The Appleseed Cast. In the case of frequent music festival attendance, the fan interest is the music festival experience in its entirety: live music, festival community, communal and relaxed atmosphere, as well as the liminality of the festival experience, when one's economic and social status, and everyday worries are left at the festival gate. Getz, D. and McConnell, A. (2006), Defining and designing mixed research synthesis studies, Research in the Schools, Vol. Festivals in the UK industry outlook (2022-2027) poll Average industry growth 2022-2027: x.x lock Purchase this report or a membership to unlock the average company profit margin for this industry. The relationship with music was stronger for frequent than casual festivalgoers in the following items: Music is one of the most important things in my life, I actively search for new music that interests me, I actively recommend artists, pieces and albums to my friends, I usually listen to music concentrating and burying myself in it,, Making and playing music is one of the most important things in my life and I usually listen to music with friends, acquaintances and like-minded people.. 22 No. (July 10, 2020). and Shankar, A. Putting on a festival is a challenge, between having to pay artists enough to secure their performances, needing to sell a certain number of tickets in order to be successful, the additional costs of insurance and the risks of bad weather. 4, pp. This means that live music is an essential part of a frequent festivalgoer's life, like for Tiina who summarizes that I see the Finnish musical scene (laugh) so that the summer is predominantly the festival season and the winter is the time for club gigs and concerts. 4 SXSW 2019 EVENT STATISTICS REV9.10.19 MUSIC FESTIVAL OVERALL. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Worldwide music tour gross revenues 2011-2020, Number of music tour tickets sold worldwide 2011-2020, Leading music promoters worldwide 2020, by number of tickets sold, Highest grossing music tour each year in North America 2000-2021, Music industry revenue worldwide from 2012 to 2023 (in billion U.S. dollars), Music tour gross revenues from 2011 to 2020 worldwide (in billion U.S. dollars), Most successful music tours worldwide 2021, Most successful music tours worldwide in 2021, based on average gross revenue per show (in million U.S. dollars), Highest grossing worldwide music tours of all time 2019, Most successful worldwide music tours of all time as of November 2019, based on gross revenue (in million U.S. dollars), Highest grossing festivals worldwide in 2019, Highest grossing festivals worldwide in 2019 (in million U.S. dollars), Number of music tour tickets sold from 2011 to 2020 worldwide (in millions), Average worldwide music tour admission price 2011-2019, Average ticket price for music tour concert admission from 2011 to 2019 worldwide (in U.S. dollars), Number of tickets sold for the highest grossing music festivals worldwide 2019, Number of tickets sold for the highest grossing music festivals worldwide in 2019 (in 1,000s), Leading music promoters worldwide in 2020, by number of tickets sold (in millions), The most successful music tours in North America in 2021, Most successful music tours in North America in 2021, based on gross revenue (in million U.S. dollars), Highest grossing music tour each year in North America from 2000 to 2021 (in million U.S. dollars), Most successful music tours in North America 2021, based on ticket sales, Most successful music tours in North America in 2021, based on ticket sales, Music sponsorship spending in North America 2010-2018, Music sponsorship spending in North America from 2010 to 2018 (in billion U.S. dollars), Canada: total music market revenue 2011-2020, Total music market revenue in Canada from 2011 to 2020 (in million Canadian dollars), Countries with the smallest music product sales per capita worldwide 2018, Countries with the smallest music product sales per capita worldwide in 2018 (in U.S. dollars)*, Quarterly spending of U.S. household on plays, theater, opera, and concerts 2013-2021, Average quarterly expenditure on plays, theater, opera, and concerts per consumer unit in the United States from 2013 to 2021 (in U.S. dollars), Share of parents taking children to a live music event U.S. 2018. (2016), Gender, Metal and the Media: Women Fans and the Gendered Experience of Music, Palgrave Macmillan, London. To use individual functions (e.g., mark statistics as favourites, set (Australia Council for the Arts, 2010; Australian Bureau of Statistics, 2007). Clicking on the following button will update the content below. Kossakowski, R. (2017), Where are the hooligans? The social sustainability aspect is further attested by modified motives that are directed towards personal well-being. 163-173. Third, the participation motive might be the fan interest towards music festivals in general, to experience festival communitas whose members are more open to participate in collective actions and shared enjoyment than in normal circumstances (Kinnunen, 2018, p. 106), thus fulfilling social and hedonistic needs and aims. Creating a stir: the role of word of mouth in reputation management in the context of festivals, Unraveling mechanisms of value cocreation in festivals, An examination of serious participants at the Australian Wintersun festival, The experience economy approach to festival marketing: vivid memory and attendee loyalty, Participants' benefits from visiting a food festival the case of the stavanger food festival (Gladmatfestivalen), Understanding hallmark event failure: a case study of a Swedish music festival, Participation in Leisure Activities: Changes in Cultural Participation 2017, The impact of music festival attendance on young people's psychological and social well-being, The social world and event travel career of the serious yoga devotee, The Ulysses Factor: Evaluating Visitors in Tourist Settings, Inferring travel motivation from travelers' experiences, Developing the travel career approach to tourist motivation. (2011), The impact of music festival attendance on young people's psychological and social well-being, Psychology of Music, Vol. (2009), An examination of serious participants at the Australian Wintersun festival, Leisure Studies, Vol. Integrating quantitative and qualitative research: how is it done? Kinnunen, M., Koivisto, J. and Luonila, M. (2019b), Festivaalibarometri 2018: Yleiskatsaus ja olennaisimmat muutokset 20142018 [Festival Barometer 2018: Overview and Biggest Changes in 20142018], Sibelius-Akatemia, Helsinki. 323-333. A MannWhitney U-test showed that there were statistically significant differences (p0.01) in all statements' scores between the attendance frequency groups, except in the item Music often creates strong emotions in me (Table 3). 29 No. [2] In addition to live music, Hinterland features art, craft vendors, and camping. You need at least a Starter Account to use this feature. The other survey sample bias was towards female respondents since women tend to answer more eagerly research surveys (Smith, 2008). Director (Community) The Mentoring Circle. Performance is important in sports hobbies because of measurement and the desire to improve the results. Music festival attendance might also be a vehicle for various types of fandom developing one's self-image and offering a shared in-group identity. 12, p. 22, doi: 10.3390/su12229419. 64-83. Nordvall, A., Pettersson, R., Svensson, B. and Brown, S. (2014), Designing events for social interaction, Event Management, Vol. : A Record-Linkage Analysis of University Faculty Online Survey Response Behavior, San Jos State University, San Jos, CA. Social practices include bonding, bridging, the sense of community and belonging (cf. Furthermore, it was proven that the PCM introduced by Funk and James (2001) does not necessarily apply only to sports fandom, but it has useful conceptualizations for festival fandom as well. 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