New Haven, CT 06511-3729. Rich previously served as the U.S. He is a serial investor with investments in startups like TropicSport, 2ndKitchen, Optivolt, Doosra, OneVet, Singularity Holdings and others. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the . . Prior to his current role, he helmed Mastercards business for South Asia, including India. Malhotra is responsible for advancing Mastercards business strategy, sales, business development, product management and engagements with customers and regulators in more than 200 markets across Europe, Middle East, Africa, Asia and Latin America. Raja Rajamannar Mazdack Rassi Deborah Roberts Denise Saul Charles W. Scharf. Mastercard chief marketing officer and president of the World Federation of Advertisers Raja Rajamannar spells out his views on balancing relevance with consumer . In addition to its consistent focus on creativity, Adobes marketing organization pioneered the companys shift to digital deploying advanced digital marketing technology, establishing an insight-driven culture, and setting a template for marketings impact on business. During this event, Forbes celebrated leading marketers by unveiling Forbes 2021 Worlds Most Influential CMOs list and speaking with honorees about how theyre driving growth and better connecting with their customers. The team will innovate and scale the products and services that solve real-world problems and help shape the fabric of the modern global economy. Under his leadership, the company strengthened its position across the region, achieved strong growth and successfully deployed new payment technology in the markets. Before that, he was chief emerging payments officer, leading the development of the companys digital strategy, partnerships and platforms. Tim Murphy is chief administrative officer for Mastercard, overseeing the companys Law, Franchise and Integrity activities, its People and Capabilities function and Mastercard Transaction Services. Jennifer earned a Master of Business Administration from Kellogg School of Management, Northwestern University, and a Bachelor of Arts in Public Relations from Roosevelt University. Prior to assuming this role in 2017, Jennifer was responsible for customer delivery, expert sales, and prepaid account management in the United States and Canada. She is a Henry Crown Fellow within the Aspen Global Leadership Network at the Aspen Institute and also an Eisenhower Fellow. Linda was named a Young Global Leader by the World Economic Forum in 2015. Prior to Mastercard, Raja served as chief transformation officer of the health insurance firm Anthem (formerly WellPoint), chief innovation & marketing officer at Humana and held senior management roles with Asian Paints, Unilever, and Citibank. ISBN10 1400223954. When Mastercard collaborated with Samsung to launch a refrigerator, the product included a screen which represented the food products inside. Raja has been recognized for driving business transformation across a variety of geographies and industries, including consumer products, financial services and healthcare. She is a member of the Board of Trustees at Manhattanville College, a member of the Partnership for NYCs David Rockefeller Fellows Program, a board member for the Cystic Fibrosis Foundation of New York and a member of the New York Transit Innovation Partnership Board. Related posts. The Mastercard CMO envisions the future role of marketers as being closer to that of a 'multifaceted' general manager than a 'functional specialist.' [20:00] Core skills will include an expert grasp of PR, data, technology and finance ('connecting the dots between marketing actions and business outcomes Noted, P.'s primary income source is Administrator, Currently, We don't have enough information about Cars, Monthly/Yearly Salary, etc. Jorn has a degree in Roman Philology at the University of Ghent and La Sapienza in Rome, Italy, and a post-graduate degree in business economics from the University of Leuven in Leuven, Belgium.. Some of his recent accolades include: Global Marketer of the Year award by the World Federation of Advertisers, top 5 Worlds Most Influential CMOs by Forbes, top 10 Worlds Most Innovative CMOs by Business Insider, and inductee to The CMO Club Hall of Fame. In the stead of a CMO, new roles like Chief Revenue Office, Chief Growth Officer, and Chief Customer Officer are created. In addition, Sachin is passionate about developing the next generation of talent, which he does as a mentor to high-potential diverse employees at Mastercard. Chiro holds a Bachelor of Science in Business Administration from Saint Louis University. He is responsible for scaling and managing newglobalbusiness areas,supporting regional engagement efforts for key initiatives, and driving growth across existing and emerging segments. With the Secret Service, Ron worked protection and fraud investigations. Sachin Mehra is the Chief Financial Officer for Mastercard and is a member of the companys Management Committee. He was the first ever Global Chief Marketing Technologist at Kimberly Clark, one of the largest global consumer packaged goods companies. Prior to being named Chief Brand Officer in 2013, Stephanie was Executive Vice President, Creative and was the first woman to lead WWE's Creative Writing, Digital Media, Talent Relations, Talent Brand Management and Live Events businesses. Most recently, Michael was Executive Vice President, National Accounts, leading Mastercard's relationships with large U.S. financial institutions including Bank of America, Wells Fargo, Capital One and US Bank. Before he was convicted, Rajaratnam had a net worth of $1.3 billion. Swant was a tech reporter with Adweek and before that covered business and politics in Alabama for The Associated Press and The Birmingham News. He joined Mastercard in 2005 and has held various leadership positions across the company. Search SEC filings. Dhanush has a net worth of INR 160 crore. Under Review. Organizations Filed Purposes: THE AD COUNCIL IS WHERE CREATIVITY AND CAUSES CONVERGE. Michael Fiore is Executive Vice President, Business Integration & Expansion and a member of the company's Management Committee. Raja Rajamannar is an accomplished, transformative global executive and Wall Street Journal bestselling author with 30+ years of experience and the last nine as Chief Marketing & Communications Officer of Mastercard and President of the company's Healthcare Solutions. Over the last 17 years, insiders at Mastercard have traded over $5,655,063,678 worth of Mastercard stock and bought 6,710 units worth $1,633,187 He is responsible for the overall success of the only true multi-rail payments technology company, across a region that encompasses 53 countries and serves over 950 million people through partnerships with retailers, financial institutions and businesses. Gilberto is a member of the companys management committee. Bestsellers rank 35,271. The most active insiders traders include Foundation Mastercard, Lance Darrell Gordon Uggla, and Richard K Davis. He serves as an independent director on the board of directors for the Athens Stock Exchange in Greece. The article is authored by Mastercard's CMO Raja Rajamannar. Prior to joining Mastercard, Satvinder was at Deutsche Bank where he was on their Global Executive Committee for Corporate and Investment Banking (CIB). He had also served as the company's lead for Data & Services in North America.. Raja Rajamannar, chief marketing and communications officer and president of the healthcare business at Mastercard, joined the Champions of Growth podcast to discuss why it is that marketing teams are losing influence with C-suite decision makers and getting left behind in the modern business world. His collaborative approach creates scalable and trusted solutions for the exchange of payments and data and can be seen in his leadership of the acquisitions of Vocalink, Finicity, Ekata, CipherTrace and the corporate services business of Nets each expanding Mastercards range of payment flows. Raja Rajamannar. He extended Mastercard's partner ecosystem by creating its global startup engagement program, Start Path, which helps innovative later-stage startups scale. Carlo is responsible for leading Mastercards strategy and operations across 45 countries and territories, and driving transformational efforts across digital payments, financial and social inclusion, products and services. in Political Science and Journalism from Lehigh University, where she sits on the Board of Trustees. Ling Hai is co-president of International Markets for Mastercard and sits on the companys global management committee. Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption. Michael is a member of The Business Roundtable, The Business Council, the U.S.-India CEO Forum, the International Advisory Panel of the Monetary Authority of Singapore, and The International Business Council of the World Economic Forum. Since joining Mastercard in 2010, first as legal counsel and subsequently focusing on digital products in Mastercards Digital Payments & Labs business, Sherri has been at the forefront of several initiatives driving transformation of the payments ecosystem. Sunday, February 05 . Rich Verma is the Chief Legal Officer and Head of Global Public Policy for Mastercard. In this role, Michael oversees the long-term growth and success of the Data & Services business by identifying opportunities to further embed services into Mastercard's overall strategy, and by extending capabilities into new customer segments and use cases. From 2013 to 2017, Mike served as the U.S. Trade Representative, President Barack Obamas principal advisor and negotiator on international trade andinvestment issues. From 2004 to 2006, Mr. Rajamannar was chairman and CEO, Diners Club North America. Net Income +13.90%: . Today, this business is one of BCG's largest and fastest growing digital topics. Prior to joining Mastercard, Ken held roles of increasing seniority at Citi, Accenture and Misys. by Raja Rajamannar. She elevated store marketing across Taco Bells 7,000 units and transformed the digital business, doubling those channels sales and tripling the customer database in one year. Dimitrios Dosis is president of Mastercards Eastern Europe, Middle East and Africa (EEMEA) region and a member of the companys global management committee. In these efforts, Greg is a key advisor to the CEO, executive team, and Board of Directors, helping to shape the future trajectory of the company. Last updated: 1 March 2023 at 11:00am EST. . Raj received a bachelors degree from Mount Holyoke College in physics and mathematics, an MBA from Stanford University and a Ph.D. in physics from Harvard University. Ajay is also a strategic advisor to the World Economic Forum, serving on the Executive Steering Committee for Digital Trust and as a Co-Chair of the Global Council on Cybersecurity. She serves on the board of MoCADA, the Museum of Contemporary African Diasporan Arts, in Brooklyn, NY, and is the proud founderofWhats Your Twenty, Inc.,a small business in New York City. Ari has been with Mastercard since 2011 and has held an array of leadership roles across geographies. Tim was named a Legend in Law in 2018 by the Burton Foundation. Storyboard18 catches up with Mastercard's global CMO Raja Rajamannar. From 2009-2013, he served atthe White House as assistant to the President and deputy national security advisor for international economic affairs. Dimitrios holds an MBA and PhD from the European Business School, as well as a Master of Economics from the University of Hagen. Prior to assuming this role, he served as president of North America for Mastercard, overseeing the company's operations and customer-facing activities in the United States and Canada. Ken is an advisory board member to the World Intellectual Property Organization on the production of the Global Innovation Index and an Expert-in-Residence at Harvard University in the U.S. Marketers should not depend on delegating knowledge. Believing everyone has a story to tell, Ann is a strong advocate for empowering diverse creators, including women, youth and other under-represented groups. Jennifer serves on the companys management committee. Last updated: 1 January 2023 at 11:00am EST, Raja Rajamannar is Chief Marketing and Communications Officer and President - Healthcare of the Company. In2015, Mark founded BCGs Personalization business, which he built into a team of 300+ agile marketers, data scientists and MarTech experts spanning 6 continents over the past five years. He oversees Mastercards technology functions, including the global network, processing platforms, global technology hubs, information security and technology operations. He and his team drive financial inclusion and inclusive growth efforts and work to develop new businesses key to the companys strategic growth. For more than 20 years, Shamina Singh has been on the front line of developing and implementing solutions to make the global economy work for everyone, everywhere. North America Leader for Marketing, Sales & Pricing. He has over 25 years of experience in International Financial Services across retail and corporate banking and has worked extensively throughout the U.S., Latin America, Europe, Asia and Africa. Andrea holds an MBA from INSEAD in Fontainebleau, France and has a degree in Economics and Business Administration, from La Sapienza University of Rome, Italy. He also served as head of credit cards and all consumer asset products for Citi's Europe, Middle East and Africa (EMEA) region. Under his leadership, Mastercard has expanded its collaboration with central governments and public sector authorities, partnering to enhance the regions infrastructure and digital ecosystem. In this book summary, I'm covering four key takeaways of Raja Rajamannar's new book: "Quantum Marketing: Mastering The New Marketing Mindset of Tomorrow's Co. Raja Rajamannar: (03:29) So I think I have been a creative, I had at least crazy . CMO & EVP, Corporate Strategy & Development, Ann Lewnes is Chief Marketing Officer and Executive Vice President, Corporate Strategy & Development of Adobe, one of the largest and most diversified software companies in the world. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the . (The 2021 list, developed with editorial research partner Sprinklr and in collaboration with LinkedIn, will be released the morning of the event.). Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption.As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. He also serves as president of the World Federation of Advertisers. Linda Kirkpatrick is president of North America for Mastercard, overseeing the company's customer-facing activities in the United States and Canada, including sales, business development, strategy and relationship management with issuers, merchants, digital partners, governments and acquirers. THE AD COUNCIL LEVERAGES THE BRIGHTEST TALENT IN MEDIA, TECHNOLOGY, ADVERTISING, AND MARKETING TO DEVELOP CAMPAIGNS THAT INSPIRE ACTION AND IMPROVE LIVES. Raja is consistently recognized globally as a highly innovative and transformational leader in his field. She has extensive experience working with key issuers globally and advancing the company's inclusive growth strategy in North America. He serves on a number of boards and commissions, including the T. Rowe Price corporate board and the National Endowment for Democracy board of directors. He has held executive leadership roles in Product Management, Technology Delivery, Business Development, Strategy and Innovation. In 2010, Craig was named group executive, U.S. Market Development, responsible for managing and building relationships within the merchant and acquiring community.Earlier in his career, Craig was a senior member of the Financial Services practices with Bain & Company and A.T. Kearney, and was a vice president at CoreStates Financial Corporation.Craig is a past David Rockefeller Fellow at the Partnership for New York City. In her role as executive vice president for Sustainability, she is responsible for the development and implementation of the environmental, social and governance strategy across the company, including linking ESG metrics to compensation for all employees. Earlier in her career, Raj led Citigroups global strategy team and small business banking. Ann received her B.A. Mark also co-founded BCGs first at-scale Digital Venture, a Personalization Engine SaaS company called Formation that has been recognized by Forrester as a leading personalization engine solution, leveraged by companies such as Starbucks as well as grocery chains, big box retailers, airlines and other brands. Mike is chairman of the Mastercard Center for Inclusive Growth and is a member of the companys management committee. Raja is the president of the World Federation of Advertisers. For example, hundreds of billions of marketing dollars are currently spent on loyalty programs, and yet, humans are not loyal beings even when they want to be, explains Rajamannar, citing a recent article from the BBC revealing that, amongst people in a committed relationship, more than 70% of people said they have cheated on their partners. If you scoffed at that statement, you are not alone. . His book explores the collapse of traditional marketing, the technology that is changing everything, and the way tech changes are conditioning people to interact with brands. Riot worked with Nielsen to help evaluate the in-game branding, and the L.A.-based publisher says the data shows that it will instantly become one of its most valuable deliverable assets.. Michael brings 25 years of payments, product management and technology experience to his role. He originally joined Mastercard in 2015 when it acquired Applied Predictive Technologies (APT), a leading cloud-based analytics company. He successfully established a Global Marketing Technology organization at KC with responsibility for building a global, connected, digital ecosystem across Media, Content, Data and Commerce organizations. from Boston University in Communications and has been named a Distinguished Alumni by the School of Communications. 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